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Indian Studies through Comprehensive Structural Studies

[Activity] HUFS Institute of Indian Studies HK+ Project Team Hosts ‘Finding and Entering Strategies for India Market Forum’

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Hankuk University of Foreign Studies (President: In Chul Kim) Institute of Indian Studies (Director: Chan Wahn Kim, Professor of Idia and ASEAN Studies at Graduate School of International and Areas Studies) HK+ Project team has hosted ‘Finding and Entering Strategies for India Market Forum’ in collaboration with Korea International Trade Association Incheon branch and Startup Business Support Platform at University of Incheon.


This forum was organized to suggest strategies for finding and entering India as rising market and ways to relieve the risks, and to promote the interests of small and middle-sized export businesses based in Incheon in entering India market.


Institute of Indian Studies Director Chan Wahn Kim explained the overall economic status of India including India-Korea import-export trend, FDI in India, and Korea’s investment in India, all on the topic of ‘Understanding Indian Economy,” and especially discussed the issues related to economy policies of Modi regime’s and investments.


Mr. Choi Dongsuk, head of Market Research Department in KOTRA, explained on the topic of “Effective Measures for Small and Middle-sized Businesses to Enter India Market’ the India’s business culture and characteristics, and risks of entering the market, and suggested marketing points of India for small and middle-sized businesses in Korea.


Hyosung Managing Director Park Dong-seong proposed on the topic of ‘Measures for Production and Technology Alliance in India’ the consideration for investments in India, the characteristics of Indian business culture, and feasible investment strategies for Korean firms entering India market.


CJ O Shopping Director Shin Shi-yeol introduced on the topic of ‘Application of Indian Home Shopping and Online Platforms’ India’s online and offline markets, and entering strategies in India through Indian Home Shopping and e-commerce market.


Scholars and about 60 people from the small and middle-sized businesses in Incheon attended the forum. The forum was part of India Humanities Week Program managed by Institute of Indian Studies HK+ Project team. India Humanities Week is held for four days from 28th to 31st.



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